Passion Project
Meet The Curvy Shop
Outside of work, my biggest passion is fashion and design.
I am also passionate about championing local and female-owned businesses. So I evolved my passions into my own company and joined the exciting world of entrepreneurship!
Meet The Curvy Shop, an online boutique focused on plus-size fashion. We provide a curated collection of only the
highest quality size-inclusive brands, helping to take
the guesswork out of shopping online.
I started The Curvy Shop in 2018 out of my own frustration
trying to find fashionable, higher-quality plus-size clothing. Whether it was locally, globally or online, there was a major gap when it came to modern options for a professional woman,
and I set out to solve the problem.
How It All Began...
I have always been a fashionista, spending hours in my Nana’s closet playing dress-up as a child, and I have ALWAYS loved to shop! However, when my body started to change and I found myself shopping for plus-size clothing, that love began to fade.
I suddenly hated shopping and would look for clothes that were just “good enough.” As I started to explore and experiment with online brands, my love for fashion and design came back as
I discovered this whole new world of clothing I could play with
and that actually FIT ME!
In February 2019, I took my idea of launching a plus-size boutique in Calgary to the market and entered the inaugural ATB Financial Build Her Business crowdfunding competition. Throughout the month of February, we competed against 20 female-led businesses from across Alberta and set a target of crowdfunding $5000 towards our start-up costs. The plus-size community rallied behind our cause and on March 8, 2019, International Women’s Day, The Curvy Shop was announced
as the winner of the competition!
Where We Are Today...
Through crowdfunding, I more than doubled my initial fundraising goal. I used these funds to establish The Curvy Shop's e-commerce platform and the company's legal structure.
The Curvy Shop's online store launched in June 2019,
and we've been on-the-grow ever since!
The Shop features size-inclusive designs from Eloquii,
Good American, Madewell and more, in addition to
personal shopping and styling services.
We've been featured on Breakfast Television, The Daily Hive, The Curvy Fashionista and the Calgary NEXT podcast, to name a few. Learn more by clicking below to read our Media Kit!
